With 882 million smartphone population, there is potential for further growth. More than 65% of game revenue was generated by mobile. The mobile game market revenue in China reached $29 billion, and the year-on-year share continued to increase, now amounting to over 18%. In 2020, the Chinese mobile gaming audience reached 651 million people, mainly due to the interest of female gamers. !(/upload-data/chinese game localization factsheet.jpg “Chinese Game Localization Factsheet”) Mobile games market For instance, in China, World of Warcraft is run by NetEase and Dota 2 - by Perfect World. To legally establish themselves in China, international developers need to partner with local publishers. Nevertheless, foreign game studios can target the massive gaming audience that plays smartphone games at least half an hour daily. The Chinese games industry is dominated by Tencent (#1 game publisher in the world) and NetEase. Your 4Rs for successful game localization to China: rewrite, rebrand, rename, and redesign.Ĭhina has already surpassed the US and has become the largest in the world taking 25% of the international game market.Localizing voice-overs, select between Mandarin and Cantonese. Translating in-game text into Chinese, you should choose between three versions: Simplified Chinese, Traditional Chinese Taiwan, and Traditional Chinese Hong Kong.China is the largest gaming market in the world in both online population and games revenue.
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Learn what to pay attention to during the Chinese localization process and how to boost your game downloads in China with the 4R technique. Now, its sales revenue represents nearly ¼ of the global game market - and, seems, Chinese gamers are capable of more. Chinese Game Localization 2021: Translate Games With This 4R Technique In Mind
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